Pre-Fall 2024 Collection
The portrait of a modern Alfred Hitchcock’s heroin. Her attitude is mysterious. Her behavior is sensual. She walks the streets of today’s metropolis with a truly confident,authentically effortless vibe.
For Pre-Fall, Creative Director Lorenzo Serafini envisions a compelling wardrobe, where understated refinement meets comfort luxury. In a world where everything feels so much in the face, the brand explores the most intriguing and secretive femininity of real women to develop an exciting fashion proposal that feels fresh and modern with its updated essentiality. Hitchcock-like silhouettes stand out, revised through today’s aesthetic filter. They are executed using unexpected materials, including a super soft 3D scuba fabric, that is crafted for both flared, Fifties’ shapes and sleeker Nineties’ styles.
From the more feminine dresses to the mannish jumpsuits, everything conveys impeccable graphism, also exalted by the slender silhouettes of stirrup pants and tube frocks. Highlighting the overall sense of comfort, a fleece-like texture is reproduced on stretch, super fine fabrics, while the cozy double-face wool outerwear styles show scarves that can be wrapped around the neck or used as hoodies. Bias cut tailoring becomes the new party dressing.
Philosophy’s soft pouch introduced with the Spring/Summer 2024 runway show is now also offered in a new mini version, while the collaboration with British footwear brand Malone Souliers continues with patent-leather stiletto sandals, graphic mules and pointed boots.
